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Stakeholder ‘management’ implies that a stakeholder’s behaviors and actions can be managed – predicted, planned, organized, and controlled – which is both arrogant and inaccurate. Or even plotting them out using a stakeholder saliency model. There was a process to do: filling in a stakeholder register and plotting someone’s interest and influence over the project on a matrix.
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Read next: How to Deal with Challenging Situations Involving Stakeholders Beyond the interest and influence gridįor a long time, project management theory and practice focused on stakeholder management (when interpersonal relations were mentioned at all). These issues can often be addressed by spending more time on stakeholder engagement.
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So why do we bother? With a strong business case, people will do their jobs and contribute because it’s the right thing to do – right? Read next: my book Engaging Stakeholders on Projects: How to harness people power.